The New Macbook...

...and I'm so in love with it!

A few days back on the 14^th of October, Apple unveiled their latest new product to hit the market – the ‘new’ Macbook.

I’m not sure why I’m paranoid enough to do a post on every single product they come up with, but I guess it has to do with the fact that Apple just keeps doing things in a completely different way…and the macbook is one thing that’s caught my attention for a real long time.

In case you’re wondering what this is all about, I strongly suggest you see the video on it.

It still uses the same (old?) Mac OS-X leopard and runs on Intel Core2Duo, but I guess the most beautiful changes you on it are in the looks and what it’s made of; literally!

The first thing that’s completely different about it from everything else is that it moves away from Apple’s signature white (or black) polycarbonate body to precision machine-cut aluminum.

What really blew my mind is the fact that they decided to manufacture the whole body as a single piece – as opposed to virtually every other notebook on the planet (that I figure uses at least a couple of dozen parts for the main body); and the only way they could do that was to machine the whole thing from a solid block of aluminum!

Yes, every new Macbook out there comes from a separate, single, solid block of aluminum. Wonder what they do with all the little pieces?

The next thing big thing is the all-glass-and-LED screen that extends all the way to the edges. I guess glass and LED are the best things that go with shiny metal, and the new macbook beautifully eliminates the frame around the screen; lending a seamless appearance to the screen.

The new trackpad (also made of glass) eliminates the click-button…and instead the whole thing is clickable anywhere you want – you can even configure a “right-click-zone” anyplace on it in case you need one (remember, macs don’t require a right-click by default).

The trackpad also features the famous multi-touch as used on the iPhones and earlier generation Macbook-Pros.

Other interesting features noteworthy are the tiny row of green LEDs on the side that indicate battery status and the invisible sleep indicator light (that’s made by shaving off the side of the aluminum from the inside and perforating microscopic holes into the surface, so you only see the light when its on)

All said and done at the end of the day however and jumping back to reality, this thing is priced at over €1,500…and that’s WAY off my budget for a long time!

Guess the only place I’m gonna see it is at the nearest Apple store.

Apple TV

Yup, I’m back again with another round of Apple-bashing…and this time, it’s the not-so-hyped-up AppleTV.

I 'm not sure why this caught my attention, but I guess there were two main reasons:
a) I’ve heard about it but wasn’t sure what it was and
b) because of the recent price slash Apple made

For the uninitiated, AppleTV is a device that allows you to seamlessly connect your existing tv to the internet and take advantage of Apple’s Online store to purchase or rent movies, tv shows, podcasts, even music, and play them out on your very own big screen. Watch what you want to from the comfort of your couch: the wide world of online content was no longer tied to your PC or the 3” screen of your iPod.

At least, that was the idea.

I think the biggest flaw developers failed to overlook is the fact that apart from bringing online content onto a TV screen (which is quite readily available on your PC without all this); it doesn’t do much else….at least, not enough to justify its €229 (slashed from € 299) price tag.

To top things off, you are paying for the broadband separately. Remember, the AppleTV is just hardware – to get it to work, you’d also have to subscribe to high-speed broadband.
Of course, this may not be a huge problem for most people, but the idea of needing something additional just to get something else to work is annoying me.
I mean, I have wireless broadband that gives me 5gigs a month…which is okay for most of my needs but why would I wanna get something that eats up my bandwidth AND needs my credit card to work too? Which brings me to my other point:

Apart from the videos on YouTube, there isn’t much you could see for free. And even though movie rentals are priced quite sensibly, no one really wants to swipe their credit cards every time they wanna watch TV.

And judging by the way the sales figures are looking, I’m not wrong. So while this might have been a good idea in theory, bringing online content on TV is an idea that just doesn’t seem to ‘click’ with the customers.

Airframe

I guess everyone with a finger on the tech side of things would have heard of Apple’s newest toy in the lineup of lean, mean workplace machines – the MacBook Air.
(In case you haven’t, check out the video ad here)


At less than quarter of an inch high at its thinnest and weighing just under 3lbs, this is by far the lightest and thinnest notebook on the planet!


But while the folks at Apple boast at how their marvelous creation still manages to have a 13.3 inch screen, a full-sized, backlit(!), qwerty keyboard, gesture based track-pad (like the one found on the iPhone), built-in video camera and the works, I for one, still find some of the basics missing.


For starters, this only comes with an 1.8”, 80GB hard drive, same as the one found on an iPod. And by any standard, 80gigs won’t get you too far these days. And if you thought that was bad, get a load of the biggest blow to computing: no optical drive!
For the life of it, I can’t imagine anyone wanting to buy a notebook you can’t put a DVD in.
Of course, you do have the option of buying a separately sold wireless disk drive and transfer files to the notebook via wireless or Bluetooth, but not something everyone’s gonna be happy about.


Made me wonder on what kind of audiences exactly are they hoping to cash in on anyway. You can rule out average users – at $1,800, I guess it’s not something a college student is looking for.
No drive means no video games, no movies and not much else. There goes the second huge chunk of the market.
And with a sluggish 4,500rpm 80GB drive clocking at a miserable 1.8Ghz, performance users can look the other way.
Which leaves us with only one thing left: business users. You know, those serious-looking, time-zone hopping executives whose only excuse for even touching a computer are presentations, spreadsheets and nothing much else other than looking important and carrying the fancied gizmo around.
These bad boys can have a field day with this. The rest of us can go spend our money on something useful!

The Apple of my eye

Okay, I will shamelessly admit it:

Less than a year after writing about why I absolutely hate the iPod and everything around it (read the original post here), I became a proud owner of the shiny little player from Apple last week.

Don’t hate me just yet; I guess we are all infallible to human error.

Yes it sings, it swings, and burns a hole through your wallet. But what caught my attention is the sheer marketing brilliance the iPod really is. Actually I learned a lot about marketing from having an iPod than what I thought I knew.

For starters, I guess everyone who’s ever heard of it also knows about the iTunes bundle that the pod can’t do without. Not only is iTunes able to seamlessly connect to the online store for purchase of legal music (which, by the way, is a marketing brilliance on its own) it also allows you to subscribe to Podcasts, TV shows, Audiobooks and even Games right from the store.

Now here’s the real catch:
No matter who owns it, the podcast can only sync through your iTunes account. Games only get into the ‘Games’ folder if purchased off iTunes Store.
And even ID3 Tags can be automatically updated, but only via the store.

Of course, there’s always a way to work around it; for instance 3rd party games can be shoved into your pod via the notes folder using a hack, but then most people wouldn’t wanna do that.
And you can always update ID3 manually, but that kinda takes away the convenience of automatic update.

I take back everything I said against it.
With the product running into the 6th generation and beating Microsoft’s Zune hands down, love it or leave it, this is one pod that’s here to stay.

iPod madness

To begin with, lemme say I’m not against the cute white devil from Apple. Nor am I a fan of Microsoft Zune or Creative Vision:M or anything else for that matter. But what I really can’t understand is why the apple iPod, though remarkable an invention it may be, is such a flare all over the world.

To fully understand this madness, we must first understand the underlying technologies and market base which led to this. The market is fairly simple to understand, people wanted something to carry around and play their music. Okay, so people wanted something to carry and play ALL their music. And then photos. And videos.
Apple seized this opportunity to make the all in one device that everyone loved.But wait, wasn’t Sony already doing this? As was Creative, Panasonic, Samsung and virtually every other electronics giant worth its salt? And after Sony failed flat on its face with its Network Walkman® (which, incidentally, was the first portable music player which held tracks in a Sony proprietary ATARC format) you’d think no one else would try.

Here’s where the technology part came in: Apple made not just proprietary formats for storage, it also made the equally famous iTunes software to go with it, and the online store to purchase legal music…and it was a huge hit. So the customers were happy, record companies were happy, anti-piracy guys were happy and the anti-peer-to-peer-sharing guys from the state department were happy. But that’s were the happiness ends.

I personally hate it not because of its shortcomings; there are lots of them starting with the fact that they don’t even provide a charger – leaving you to charge with your pc USB. And the fact that I can’t transfer my music from one pc to another or need purchase music online (come on, how many of us in India would do that?)

I hate it because of its over-hyped-up status.
Something like a class act, where many advertisements featuring a cool dude wears an iPod.

Levi jeans for launching the “iPod Jeans” to carry an iPod with all its accessories.

All those stupid car audio systems like Pioneer which boast to be “iPod Ready”.

Data comparisons which used to claim that something was so large that it would fit on a such and such stack of books, it now said to fit on so many iPods!

Even NASDAQ launched a nonsensical new index called the “iPod Index” which, like the Big-Mac® index, compares the growth rate of a currency based on the price of the player there.

Even an I-have-too-much-money builder in Dubai who’s constructing an iPod shaped apartment building called The iPad.

My point is, isn’t there any other music player in the world? Or is the Pod the only thing people see?

It’s not about a great music player. It’s about something bigger called mass marketing.
And one thing’s for sure: iPod will rule as long as it is hyped up. Remember, sheep only follow the herd.