The Apple of my eye

Okay, I will shamelessly admit it:

Less than a year after writing about why I absolutely hate the iPod and everything around it (read the original post here), I became a proud owner of the shiny little player from Apple last week.

Don’t hate me just yet; I guess we are all infallible to human error.

Yes it sings, it swings, and burns a hole through your wallet. But what caught my attention is the sheer marketing brilliance the iPod really is. Actually I learned a lot about marketing from having an iPod than what I thought I knew.

For starters, I guess everyone who’s ever heard of it also knows about the iTunes bundle that the pod can’t do without. Not only is iTunes able to seamlessly connect to the online store for purchase of legal music (which, by the way, is a marketing brilliance on its own) it also allows you to subscribe to Podcasts, TV shows, Audiobooks and even Games right from the store.

Now here’s the real catch:
No matter who owns it, the podcast can only sync through your iTunes account. Games only get into the ‘Games’ folder if purchased off iTunes Store.
And even ID3 Tags can be automatically updated, but only via the store.

Of course, there’s always a way to work around it; for instance 3rd party games can be shoved into your pod via the notes folder using a hack, but then most people wouldn’t wanna do that.
And you can always update ID3 manually, but that kinda takes away the convenience of automatic update.

I take back everything I said against it.
With the product running into the 6th generation and beating Microsoft’s Zune hands down, love it or leave it, this is one pod that’s here to stay.