Apple TV

Yup, I’m back again with another round of Apple-bashing…and this time, it’s the not-so-hyped-up AppleTV.

I 'm not sure why this caught my attention, but I guess there were two main reasons:
a) I’ve heard about it but wasn’t sure what it was and
b) because of the recent price slash Apple made

For the uninitiated, AppleTV is a device that allows you to seamlessly connect your existing tv to the internet and take advantage of Apple’s Online store to purchase or rent movies, tv shows, podcasts, even music, and play them out on your very own big screen. Watch what you want to from the comfort of your couch: the wide world of online content was no longer tied to your PC or the 3” screen of your iPod.

At least, that was the idea.

I think the biggest flaw developers failed to overlook is the fact that apart from bringing online content onto a TV screen (which is quite readily available on your PC without all this); it doesn’t do much else….at least, not enough to justify its €229 (slashed from € 299) price tag.

To top things off, you are paying for the broadband separately. Remember, the AppleTV is just hardware – to get it to work, you’d also have to subscribe to high-speed broadband.
Of course, this may not be a huge problem for most people, but the idea of needing something additional just to get something else to work is annoying me.
I mean, I have wireless broadband that gives me 5gigs a month…which is okay for most of my needs but why would I wanna get something that eats up my bandwidth AND needs my credit card to work too? Which brings me to my other point:

Apart from the videos on YouTube, there isn’t much you could see for free. And even though movie rentals are priced quite sensibly, no one really wants to swipe their credit cards every time they wanna watch TV.

And judging by the way the sales figures are looking, I’m not wrong. So while this might have been a good idea in theory, bringing online content on TV is an idea that just doesn’t seem to ‘click’ with the customers.